ARRIVAL
DRINKS

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Arrival Drinks
ARRIVAL
DRINKS

The Future of Functional Vitamin Beverages

Presented by James McGrath & Mark Cafero  |  Co-Founders

www.arrivaldrinks.com

Overview

Agenda

01Introduction
06Direct Competitors
02Problem & Solution
07Indirect Competitors
03Discover Our Product
08Key Competitive Advantages
04Size of Market
09Traction & Validation
05Use of Funds
10Contact
01 — Introduction

A new category of vitamin beverage

Arrival Drinks Vitamin Orange

The beverage industry is shifting. Consumers are moving away from large sugary drinks and toward functional beverages that are smaller, cleaner, and purpose-driven. Yet most options on the market still come in oversized formats packed with unnecessary ingredients.


Arrival Drinks was created to solve that gap. We are building a premium functional beverage brand centered around highly concentrated, vitamin-forward drinks in a small, convenient format. Our flagship product delivers a powerful dose of 1000mg vitamin C in a lightly carbonated bottle designed for modern consumers who want something effective, refreshing, and easy to integrate into their daily routine.

Our goal is simple: create the next generation of small-format functional beverages and build a brand that consumers immediately recognize and trust.

02 — Problem & Solution

Three gaps, three answers

01

Format Gap

Almost every vitamin drink is sold in large 12–16 oz bottles. No convenient small-format option exists. Wellness shots sacrifice taste for potency.

New Beverage Format

A compact, vitamin-forward drink delivering 1000mg vitamin C in a small bottle that fits modern, on-the-go lifestyles.

02

No Enjoyable Delivery

Flat juice blends, chalky powders, or harsh shots. No lightly carbonated vitamin C beverage exists that's both effective and enjoyable.

Enjoyable Experience

Lightly carbonated, refreshing, smooth, and genuinely enjoyable — while still delivering meaningful functional benefits.

03

Convenience Gap

Pills require water, powders require mixing, existing drinks are too large. No grab-and-go vitamin C drink in a compact format.

Built for Daily Use

Small format and clean ingredients make it easy to incorporate vitamin support into any lifestyle — workouts, work, or wellness routines.

03 — Discover Our Product

Built for function.
Designed for enjoyment.

Each bottle contains 1000mg of vitamin C combined with lightly carbonated water, real fruit juice, and natural flavors to create a refreshing, easy-to-drink wellness beverage. The formula prioritizes clean ingredients, balanced acidity, and light sweetness while maintaining the small, convenient format that fits seamlessly into modern, on-the-go lifestyles.

1000mg
Vitamin C
Lightly
Sparkling
Clean
Ingredients
Small
Format
Real Fruit
Juice
No Artificial
Sweeteners
Arrival Drinks Launch Line — Lemon, Orange, Cherry
05 — Size of Market

A massive, growing opportunity

TAM
$51.8B
SAM
$1.7B
SOM
$50M+
Total Addressable Market
$51.84B
US functional beverage market (2025), growing at 6.68% CAGR — projected to reach $98.99B by 2035
Serviceable Addressable Market
$1.7B
Functional shots ($900M, 15.3% CAGR) + US vitamin C supplements ($812M). Immunity shots growing at 17.6% CAGR
Serviceable Obtainable Market
$50M+
Capturing 0.1% of the functional beverage market represents a significant near-term revenue opportunity
06 — Direct Competitors

Who's in the space

Vive Organic Wellness Shots

Leading small-format immunity drink sold nationwide in major retailers. Non-carbonated juice-style shots that prioritize potency over taste and refreshment. Validates strong consumer demand for convenient vitamin-focused beverages.

8,000+
Retail Locations
$23M+
Total Funding
2,000%
YoY Growth (Yr 1)

Immunity Shot Category

Wellness shots deliver concentrated vitamins and functional ingredients in small bottles designed for quick daily consumption. The category is experiencing explosive growth driven by consumer demand for convenient, portable wellness solutions.

$899.7M
Market Value (2024)
$3.19B
Projected (2033)
15.3%
CAGR

Key gap: No player in the immunity shot category offers a carbonated format designed for daily enjoyment — they all prioritize potency over experience.

07 — Indirect Competitors

Adjacent alternatives — and their limitations

Emergen-C

Haleon (GSK) • Powder Format

Market-leading vitamin C supplement with ~23.5% share of liquid vitamin supplements in the US. Powder form requires mixing with water — not a ready-to-drink solution. Convenient for home use but impractical for on-the-go consumption.

Not ready-to-drink

C1000

House Wellness Foods • RTD Bottle

Japanese vitamin C drink in 140–160ml bottles. Sold hundreds of millions of bottles annually across Asia, proving massive consumer demand for vitamin C in beverage format. Not available in the US market — a wide-open opportunity.

Not available in US

Airborne

Reckitt • Effervescent Tablets

Effervescent tablets requiring dissolution in water before consumption. Positioned as a supplement, not a beverage experience. Same inconvenience as powder formats — consumers must prepare before drinking.

Supplement, not beverage

No US market player offers a ready-to-drink, lightly carbonated, small-format vitamin C beverage. Arrival fills this gap.

08 — Key Competitive Advantages

Why Arrival wins

First Mover in Format

Arrival is the first lightly carbonated, small-format vitamin C beverage in the US market. No direct competitor combines carbonation, vitamin C, and a compact format — giving us a clear first-mover advantage in a rapidly growing category.

Superior Consumer Experience

Unlike harsh shots, chalky powders, or pills, Arrival is designed to be genuinely enjoyable. Light carbonation and real fruit juice create a premium drinking experience that consumers want to repeat daily — driving strong retention and word-of-mouth.

Clean Label & Functional

1000mg vitamin C with clean, simple ingredients. No artificial sweeteners, no unnecessary additives. Meets the accelerating consumer demand for transparency and clean labels — 49% of consumers now prioritize vitamin-fortified products.

Scalable Asset-Light Model

Co-packing model allows rapid scaling without heavy capital expenditure on manufacturing. This lets us focus resources on brand building and distribution — the two levers that drive value in early-stage consumer brands.

09 — Traction & Validation

Building on a proven foundation

Formulation Complete

Proprietary formula developed, tested, and finalized for production

Co-Packer Identified

Manufacturing partner secured for initial production runs

Brand Identity Complete

Brand identity, packaging design, and go-to-market strategy finalized

Three Launch Flavors

Lemon, Orange, and Cherry — designed for broad consumer appeal

Market Validated

$51.84B functional beverage market growing at 6.68% CAGR confirms massive demand

Comparable Success Proven

Vive Organic achieved 2,000% growth in year one and raised $23M+

Market Validation Signals

15.3%
Functional shots CAGR — fastest-growing beverage subcategory
17.6%
Immunity shots CAGR — accelerating consumer adoption
$812M
US vitamin C supplement market — consumers already spending
49%
Of consumers prioritize energy & vitamin-fortified beverages
10 — Use of Funds

Capital allocation

$500K
Seed Round
Production & Co-Packing $175,000 · 35%
Initial production runs, inventory, co-packer setup
Marketing & Brand Building $150,000 · 30%
Digital marketing, influencer partnerships, sampling programs
Distribution & Retail $100,000 · 20%
Slotting fees, distributor relationships, DTC e-commerce
Operations & Working Capital $75,000 · 15%
Legal, compliance, insurance, warehousing, overhead

Production & Co-Packing $175K

Initial production runs and inventory build to fulfill launch orders. Co-packer setup costs and quality assurance protocols to ensure consistent product delivery at scale.

Marketing & Brand $150K

Digital-first marketing strategy combining paid social, influencer partnerships, and sampling programs to build brand awareness and drive trial among target consumers.

Distribution & Retail $100K

Retail placement fees, distributor onboarding, trade show presence, and DTC e-commerce infrastructure to establish multi-channel revenue streams.

Operations $75K

Legal, regulatory compliance, product liability insurance, warehousing, and operational overhead to support the business through initial growth phase.

Our Team

The founders behind Arrival

James McGrath
James McGrath
Co-Founder & CEO

James got his start as a professional kiteboarder — spending years competing and traveling before eventually transitioning into the business side of things. That world naturally led him into marketing, where he landed a corporate role at 3Natives, a juicery franchise group in the health and wellness space. During his time there, James led overall brand creative direction and brand management, managed large marketing budgets across multiple channels, and helped grow the company from 15 to 40 locations.

Beyond that, James has built up a solid background working hands-on with e-commerce companies — focusing on product content, campaign development, and building out brand identity across digital marketing channels. It's that combination of corporate brand management at scale and hands-on creative execution that he brings to Arrival.

Mark Cafero
Mark Cafero
Co-Founder & COO

Mark got his start as a professional kiteboarder before making the jump into entrepreneurship — launching and scaling multiple direct-to-consumer brands. Over years of freelancing and client work, he partnered with high-end companies in the luxury surf and boating space, helping drive millions in revenue through hands-on growth strategy.

His core strength is SEO — Mark has built millions in organic traffic for the brands he's worked with, alongside running high-performing Google Ads campaigns that consistently delivered real ROI. From brand identity to full-funnel digital execution, he knows how to get a consumer brand in front of the right audience and make it stick. Now someone needs to tell Google he's arrived again — this time with Arrival Drinks.

Get In Touch

Interested in Arrival?

We're actively raising our seed round and looking for investors who understand the functional beverage space. Fill out the form and our founding team will follow up within 24 hours.

$500K seed round — SAFE note
Minimum investment: $25,000
Formulation complete — ready for co-packing
Soft launch TBD 2026
Targeting Q1 2027 retail launch

Express Interest

All inquiries are confidential

Thank you for your interest

James and Mark will be in touch within 24 hours.