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The Future of Functional Vitamin Beverages
Presented by James McGrath & Mark Cafero | Co-Founders
www.arrivaldrinks.com
The beverage industry is shifting. Consumers are moving away from large sugary drinks and toward functional beverages that are smaller, cleaner, and purpose-driven. Yet most options on the market still come in oversized formats packed with unnecessary ingredients.
Arrival Drinks was created to solve that gap. We are building a premium functional beverage brand centered around highly concentrated, vitamin-forward drinks in a small, convenient format. Our flagship product delivers a powerful dose of 1000mg vitamin C in a lightly carbonated bottle designed for modern consumers who want something effective, refreshing, and easy to integrate into their daily routine.
Our goal is simple: create the next generation of small-format functional beverages and build a brand that consumers immediately recognize and trust.
Almost every vitamin drink is sold in large 12–16 oz bottles. No convenient small-format option exists. Wellness shots sacrifice taste for potency.
A compact, vitamin-forward drink delivering 1000mg vitamin C in a small bottle that fits modern, on-the-go lifestyles.
Flat juice blends, chalky powders, or harsh shots. No lightly carbonated vitamin C beverage exists that's both effective and enjoyable.
Lightly carbonated, refreshing, smooth, and genuinely enjoyable — while still delivering meaningful functional benefits.
Pills require water, powders require mixing, existing drinks are too large. No grab-and-go vitamin C drink in a compact format.
Small format and clean ingredients make it easy to incorporate vitamin support into any lifestyle — workouts, work, or wellness routines.
Each bottle contains 1000mg of vitamin C combined with lightly carbonated water, real fruit juice, and natural flavors to create a refreshing, easy-to-drink wellness beverage. The formula prioritizes clean ingredients, balanced acidity, and light sweetness while maintaining the small, convenient format that fits seamlessly into modern, on-the-go lifestyles.
Leading small-format immunity drink sold nationwide in major retailers. Non-carbonated juice-style shots that prioritize potency over taste and refreshment. Validates strong consumer demand for convenient vitamin-focused beverages.
Wellness shots deliver concentrated vitamins and functional ingredients in small bottles designed for quick daily consumption. The category is experiencing explosive growth driven by consumer demand for convenient, portable wellness solutions.
Key gap: No player in the immunity shot category offers a carbonated format designed for daily enjoyment — they all prioritize potency over experience.
Market-leading vitamin C supplement with ~23.5% share of liquid vitamin supplements in the US. Powder form requires mixing with water — not a ready-to-drink solution. Convenient for home use but impractical for on-the-go consumption.
Japanese vitamin C drink in 140–160ml bottles. Sold hundreds of millions of bottles annually across Asia, proving massive consumer demand for vitamin C in beverage format. Not available in the US market — a wide-open opportunity.
Effervescent tablets requiring dissolution in water before consumption. Positioned as a supplement, not a beverage experience. Same inconvenience as powder formats — consumers must prepare before drinking.
No US market player offers a ready-to-drink, lightly carbonated, small-format vitamin C beverage. Arrival fills this gap.
Arrival is the first lightly carbonated, small-format vitamin C beverage in the US market. No direct competitor combines carbonation, vitamin C, and a compact format — giving us a clear first-mover advantage in a rapidly growing category.
Unlike harsh shots, chalky powders, or pills, Arrival is designed to be genuinely enjoyable. Light carbonation and real fruit juice create a premium drinking experience that consumers want to repeat daily — driving strong retention and word-of-mouth.
1000mg vitamin C with clean, simple ingredients. No artificial sweeteners, no unnecessary additives. Meets the accelerating consumer demand for transparency and clean labels — 49% of consumers now prioritize vitamin-fortified products.
Co-packing model allows rapid scaling without heavy capital expenditure on manufacturing. This lets us focus resources on brand building and distribution — the two levers that drive value in early-stage consumer brands.
Proprietary formula developed, tested, and finalized for production
Manufacturing partner secured for initial production runs
Brand identity, packaging design, and go-to-market strategy finalized
Lemon, Orange, and Cherry — designed for broad consumer appeal
$51.84B functional beverage market growing at 6.68% CAGR confirms massive demand
Vive Organic achieved 2,000% growth in year one and raised $23M+
Initial production runs and inventory build to fulfill launch orders. Co-packer setup costs and quality assurance protocols to ensure consistent product delivery at scale.
Digital-first marketing strategy combining paid social, influencer partnerships, and sampling programs to build brand awareness and drive trial among target consumers.
Retail placement fees, distributor onboarding, trade show presence, and DTC e-commerce infrastructure to establish multi-channel revenue streams.
Legal, regulatory compliance, product liability insurance, warehousing, and operational overhead to support the business through initial growth phase.
James got his start as a professional kiteboarder — spending years competing and traveling before eventually transitioning into the business side of things. That world naturally led him into marketing, where he landed a corporate role at 3Natives, a juicery franchise group in the health and wellness space. During his time there, James led overall brand creative direction and brand management, managed large marketing budgets across multiple channels, and helped grow the company from 15 to 40 locations.
Beyond that, James has built up a solid background working hands-on with e-commerce companies — focusing on product content, campaign development, and building out brand identity across digital marketing channels. It's that combination of corporate brand management at scale and hands-on creative execution that he brings to Arrival.
Mark got his start as a professional kiteboarder before making the jump into entrepreneurship — launching and scaling multiple direct-to-consumer brands. Over years of freelancing and client work, he partnered with high-end companies in the luxury surf and boating space, helping drive millions in revenue through hands-on growth strategy.
His core strength is SEO — Mark has built millions in organic traffic for the brands he's worked with, alongside running high-performing Google Ads campaigns that consistently delivered real ROI. From brand identity to full-funnel digital execution, he knows how to get a consumer brand in front of the right audience and make it stick. Now someone needs to tell Google he's arrived again — this time with Arrival Drinks.
We're actively raising our seed round and looking for investors who understand the functional beverage space. Fill out the form and our founding team will follow up within 24 hours.
All inquiries are confidential
James and Mark will be in touch within 24 hours.